Bachelor in Integrated Marketing Communications

Real-World Marketing and Communication Skills for Your Success

Quality Education for Careers that Matter

Reach your career goals in marketing, advertising, sports communication, graphic design and more with the integrated marketing communications major from the University of West Alabama. Taught by expert educators with real-world experience, you’ll build the skills you need for professional success with one of Alabama’s oldest and most prestigious universities.

The integrated marketing communications major will help you develop valuable skills in mass media, video production, branding and marketing. Establish a solid foundation for the career you want and build a portfolio of work to impress potential employers after graduation. Experience an education designed to help you achieve your goals at an affordable cost.

Outstanding alumni network

Industry Immersion Opportunities

Accepts transfer credits

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Note: All fields required.

Expert Skills for a Competitive Field

The integrated marketing communications major from UWA is delivered with an accredited curriculum that will prepare you to face challenges in the ever-changing marketing industry. Gain experience with industry standard marketing tools and the latest software and graduate with a competitive edge.

Career-Focused Tracks

Focus your education on your professional interests and prepare for the marketing career you want. Choose the traditional track or a track in Graphic Design, Multidimensional Interior Design or Sports Communication.

Hands-On Experience

You’ll gain experience working with the latest marketing tools for developing multimedia campaigns. Working with industry-standard software and equipment will be a daily part of your education.

Courses Taught by Experts

UWA’s faculty have decades of professional experience to ensure you gain real-world skills from the industry’s top professionals.

There’s Something About This Place

The University of West Alabama is a full-service university that provides many of the same offerings as big city schools, plus the comfort and familiarity of home. While you’re here, you’ll experience a sense of community and discover numerous ways to get involved. From service organizations and Greek life to honor societies and sports, our beautiful campus has something for everyone. Discover what’s in store for you on campus at UWA.

Enter a Creative Field with Endless Opportunities

New advancements in technology and the increasing popularity of social media have significantly impacted the marketing business, creating thousands of new positions in the field every year. According to the Bureau of Labor Statistics, the marketing management field alone is expected to grow by 10% through 2030.1 With an integrated marketing communications major from UWA, you’ll build a solid academic foundation in marketing, advertising and communications as you prepare for professional success in this growing field.

In-Demand Integrated Marketing Communications Careers1,2

  1. Film editor
  2. Video technician
  3. Public relations manager
  4. Technical writer
  5. Graphic designer
  6. Marketing manager

The University of West Alabama is located in the heart of Livingston on the Mississippi border of the state and offers career-focused academic programs on campus and online to students worldwide. Our beautiful 600-acre campus is recognized as one of the safest in the nation and has nature trails along with a 54-acre lake that’s stocked for fishing.

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Sources

  1. “Management Occupations.” Bureau of Labor Statistics. Retrieved Jan. 26, 2022, from https://www.bls.gov.
  2. “Media and Communication Occupations.” Bureau of Labor Statistics. Retrieved Jan. 26, 2022, from https://www.bls.gov.